Your online health and fitness coach for women 40+

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Get stronger, eat well, and enjoy life with ZERO guilt.

Stop dieting. Start living.

... I say

You say...

Menopause doesn’t need to run your life

Let’s stop making it so damn hard

Let's find something that works FOR YOU

Consistency doesn't equal perfect actions

it's too damn hard 

Nothing seems to work anymore

I've tried every diet under the sun

No more dieting. Ever. 

Menopause is kicking my ass

I can't work out every day

Do you feel like your body gave you the finger?

The truth? The old rules aren’t working. But you already knew that.


Back from my two week vacation. My goal was to enjoy myself and my company. My plan was to track, focus on protein, and watch my portions. I definitely hit the plan at least 80% of the time. Had so much fun and lost three pounds. Goals and plans work.
-Liza

and actually feel good in your body

Yes, you can break the diet cycle and feel amazing in your body. No guilt, no endless reboots

Join a supportive, no-BS community of women 40+ who are transforming their health together.

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Go ahead and rip up those outdated rules. It’s time to create a game plan that actually works for YOUR life! Think realistic, sustainable, and built to last. No more quick fixes, just results that stick.

The Belly Fat Code

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No food police. No crazy rules. No BS.

Real women. Real life. Real results.

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I've incorporated all of these healthy habits pretty easily, which shows me that I've always been capable of doing it, but having a place to check-in is the motivation I need. It doesn't feel like sacrifices like other programs I've done because it's taking small steps each day.

Jessica C.

You lit a fire in me girl! I am very happy to say that I have lost some inches off my waist and my hips which is a friggin miracle!!!! Lol I put on a pair of my work pants and had a jaw drop moment, which was followed by the running man and Roger Rabbit in my hotel room.

Christine C. 

I learned that if I start my day with protein, vegetables, and good fat, I don't have sugar cravings throughout the day. 

Slyvia S.

Love kim!!!!!!!!! She tells it like it is and what it is IS honest coaching and REAL talk 😊. 

Trish P.

She's the absolute best....always real, no fluff, all heart!! 

Sabrina S. 

What!!!!! That's amazing!

Lauren S.

I've been meaning to text!  I went out laast night and wore a dress that i haven't worn in a few years

I was't sure is was going to zip and OMG when it did...

Kim Barnes Jefferson Thank you!!! I can't tell you how much freer (sp?) my brain feels already. You are the best!

Mandy M.

Thank you for guiding and teaching me. I am so thrilled to be able to have energy to run around and play with my daughter. A year ago, that was so very hard for me. Thank you so very much for helping me!

Mandy S. 

Oof! In my head my workout looks good and I think to myself, “How is this ever gonna produce results.” It never fails though. Halfway through my second exercise I realize that I underestimated my sadistic coach and by the end of the workout I’m toast. Lol

Heather B.

Hello

Founder, Health and Fitness Coach, Recovering Over Exerciser

I’m the coach who’ll help you lose belly fat without chasing perfection. Just real, sustainable results that actually stick.

My fitness journey started with aerobics tapes (yes, rewind and repeat!) and led to nine years of bikini competitions—tracking every macro, training like an athlete, and chasing the “perfect” body.

But when I hit 40? My body hit back. HARD.

Those years of overtraining and undereating came back to haunt me. 

Thirty pounds in three years. Despite doing everything “right.”
And my doctor’s advice? “Maybe stop eating sandwiches.”
(Umm… what?!)


Meet Kim

Learn more about my story

No crazy workouts.
No starving yourself.
Just simple, sustainable strategies that fit real life.

Ready to stop spinning your wheels and finally crack your code? Let’s go.

That’s when I called BS on the outdated, restrictive rules and built a better way:

Check out more episodes

From guest expert advice to no-BS health and fitness tips for women over 40, my podcast is packed with real talk and actionable strategies—so that you can stay healthy your way, without the overwhelm or the diet drama!

A sprinkle of humor. A big scoop of real talk!

Listen in on fun, unfiltered conversations about fitness, food, health and how to simplify it all.

on my Fit Girl Magic Podcast

Kim's Blog

Get practical advice to help you navigate the twists and turns of health and fitness over 40.

Check out the blog

The biggest enemy of any diet is boredom. People lose their motivation to stick to a diet and so they begin to cheat here and there. Before you know it, your diet is basically done with and you are back at square one. Sound familiar’ So, the key too sticking to a diet is to keep up the initial motivation that you have when you first start the diet. With this in mind, let’s discuss 4 tips that will keep you motivated for the entire diet.

Realize You Don’t Have to Be Perfect

A big problem people have is that the moment that they deviate from their diet, they feel like they’ve lost all their progress and that there’s no point in continuing with the diet. This is what people call a perfectionist mindset and it can be very difficult to overcome. If you’re one of the many people who have this mindset, then you need to get it into your head that the occasional mistake doesn’t set you back to square one. Just because you went out and overindulged one night doesn’t mean that you should give up on a diet.

I coach my clients to focus on the 80/20 rule. Out of your week if 80% of your meals are healthy and clean don’t sweat the other 20%. This is the main key of moderation. When we cut out the fun foods, the struggle becomes real!

With the 80/20 rule it helps you to blend in fun foods vs banning the outright. Say you love French fries, every time you go out and you gotta have French fries, but instead you tell yourself you are on a diet, so you have a salad instead. But those fries are on your brain.

What if instead you ordered the fries and didn’t have the bun on the burger or maybe you ordered the fries and didn’t dessert or a glass of wine. Do you see what I’m doing’ I’m making trades so that I can have the fries AND have clean food choices.

Make Sure That You Regularly Reward Yourself

Ideally, the knowledge that you’re becoming healthier would be motivation in of itself. But, that’s just not the case. So, from time to time you need to make sure that you’re rewarding yourself. It will give you something to look forward to, which will help with motivation, especially in rough patches. As for what the reward is, that’s entirely up to you.

I encourage my clients to have at least 2 treat meals/week. This could be a scheduled date night with your sweetie or movie nights with the kiddos, but it’s a meal where you have your fun foods. With that said, this isn’t the lose my shit at night. You will eat normal portions without the guilt. What are some of your favorite treat meals’

Set Realistic Goals

This is the crux of my REPS Formula . For the past 15 years I’ve seen so many women struggle with their goals because they reach for the stars and then get frustrated when the results aren’t coming as fast as they want them to.

When you are setting goals I ask my clients to work through their REPS
Your goal is it REALISTIC’ For example, it’s not realistic to lose 30 pounds in 30 days despite what you’ve read on Facebook 12 Something more realistic would be to focus on losing 1 pound a week.
Are you EXCITED about your goal’ In order to reach your goals do you need give up your fun foods’ Do you need to spend hours at the gym’ If that doesn’t excite you then you will not stick with it long term.
Can you make a PLAN for it in your life’ Can you make this work in your current lifestyle without a lot of gymnastics’
Lastly is your goals SUSTAINABLE for the long term’ Can you see yourself doing this for the next 30 day, 1 year or 5 years’

If this interests you, take a listen to this podcast where I go into greater detail.

Don’t Weigh Regularly

I get it. You want to lose the weight and you want to lose the weight right fucking now!! Repeat after me this is a long-term goal! You will need to pack your patience. You will see basically no progress when you first start. A lot of people make the mistake of weighing daily. This will kill your motivation because you’re going to have days and weeks where the scale barely moves if it moves at all. Weigh once at the start of the diet to set a baseline, then don’t weigh for at least a month, if not longer.

There are so many factors that go into your scale weight.
Many you haven’t pooped, you drank a lot of water, ate a lot of salt, you are getting your period. So instead of just using the scale, find some other non-scale victories.

Think physical
Less heartburn
Increased sleep Less pain
You get sick less often
Increased mood
Less cravings

What’s a non-scale victory that would work for you’

5 Days Effortless Weight loss.My signature weight loss mini course that teaches you the 4 disciple changers that will leave you feeling better, stronger and more confident. This time you’re guaranteed not to fail. 

 

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burrito

Do you exercise’ If you do, that’s great. Most people don’t. With the “busyness” of life we are more sedentary and less physically active than at probably any other time in history. Given what know about the Corona virus, we see it playing out on many who have higher rates of obesity and other metabolic disorders. Now more than any other time in history we need to focus on working out, exercising, staying physically active and working to lose and/or maintain our weight, good for you.

How often do you exercise’

I know you’ve read or seen some social media influencer tell you that you need to workout everyday and you must be SORE! That seems a little overwhelming when you have so many other things on your plate.

For my clients I recommend that you lift 3-5 days. Put those days in your calendar and treat it light an appointment that you can miss.

Now let’s look at how many meals you eat every day.

The average person eats either 2 or 3 major meals each day. Many people enjoy a snack or two daily as well. The human body craves hydration more than it does food, so throughout the day make sure that you are drinking water. . Did you know that the human body can go more than 30 days without food, but only about 3 days without water’ Make sure you are hydrating frequently.


How many meals should you eat’

Focus on eating when you are hungry. I was of the school that you had to have 5-6 meals/day or you wouldn’t build any muscle. When you start to feel hungry ask yourself are you even hungry give yourself 30 minutes and if you are eat, if you aren’t ride it out a bit longer.

What should you eat’

Why yes you need a caloric deficit to lose weight. HOWEVER you need to figure YOUR caloric deficit vs blinding following someone else “plan”. Yes, this takes a bit of fine tuning but once you do it! Man, you will be very happy you did. No more struggling or suffering!

On your plate focus on having 30 grams of protein and at least 400 grams of fruit and veggies.

Nutrition alone accounts for as much as 60% to 70% of your fitness level.

I am not saying exercise is bad, but as the late great Jack Lalane said, nutrition is queen and fitness is king. We all know if the queen is not happy, then no one is happy.

Have you fully considered that losing weight is a 2 prong approach’ I’m a big fan of the show CSI. When you watch CSI they enter a crime scene and do an analysis. The same can be said for your nutrition. Take a look at your results up till now. If you haven’t reached the weight loss and fitness goals you desire so far, but you exercise all the time, you may not be giving nutrition the best opportunity to help you get where you want to be.

Would you like a lifestyle assessment to see where you can fine tune your current program’ Schedule right here 

Together we will take a look at your current routines so that we can see where refinements can be made. I will walk you through my 4 pillars of wellness so that you can determine where is the best place to start. Then we’ll walk you through my REPS formula so that you are guaranteed to not fail.

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There are many aspects to weight loss, and one is learning (or re-learning) how to decipher what your body is telling you in regard to hunger. In many cases, it is still telling you the same thing as it always has… just you are not listening anymore.

To begin your journey, you first must know where you are at now to know where you want to go and need to be. The best way to do that is to keep a food journal. I get it tracking food sucks. HOWEVER…. It’s truly one of the few ways we have to figure out what you are eating and it gives both you and your coach clues to help you make better decisions moving forward.

What should you track’

In your journal you will want to write down:

  • What you eat
  • When you ate it
  • How much you ate
  • What you were doing at the time you ate
  • How you felt afterward 

Sometimes you get into an eating habit based on the time of day and not if we are really hungry or not. Other times you may be distracted when you eat and not realize how much you have eaten. Still, sometimes you eat out of boredom – it gives you something to do. Again, you usually are not focused on the eating part and in a short period of time have consumed far more calories than we need.

This is where your food journal entries can help. After recording the above information in your journal for a couple of weeks, you should start seeing a trend in your eating habits. This gives you a clearer picture of where you are at now with your eating habits.

Now you can focus on the things you need to change to get where you want to go – your goal if you will. In many cases it will be losing weight..

One of the main reason why I love tracking is that instead of looking at someone else nutrition you are looking at yours and figuring out how you TICK!

It frustrates me when I see folks trying to follow a ridiculous calorie plan, instead track your food and see how you feel.

Are you hungry’

How is your energy’

Are you craving’

When you shift the focus off of what others do and focus on what you are doing losing weight becomes effortless. Your body is always giving you feedback. You just have to listen.

For women over 40 who are TIRED of dieting and want to get and stay fit, you’ll want to hop into my newest mini course 5 Days Of Effortless Weight Loss.

Yes, Grab My FREE Spot

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This FREE private podcast minicourse is your shortcut to finally ditching stubborn belly fat—without crash diets, exhausting workouts, or feeling like you're doing everything right but still getting nowhere.

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Say Goodbye to Belly Fat Without Losing Your Mind!

What if losing belly fat felt simple instead of stressful?